PR Newswire’s core business is to transmit our customers’ news (as text, photos, audio and/or video) to the local, regional and global audiences of their choice.
Via the "wire" (our real time direct-to-the-media network), we send our customers’ news releases into the newsrooms of over 4,000 media organizations in the United States, including daily & weekly newspapers, television & radio stations, magazines and more than 4,400 trade publications. We also use the wire to send news releases to financial institutions and investment firms as well as to more than 3,600 Web sites, online services and electronic databases.
In addition to plain-text news releases, we can transmit multimedia news releases and Webcasts, as well as professional quality video. Outside the US, alliances with key regional news organizations in many parts of the world enable us to reach a truly global audience. More than 80,000 journalists representing all mediums - broadcast, print and online - have accounts on our media only Web site, PR Newswire for Journalists, and many have profiled themselves to receive news automatically, based upon personal interests.
PR Newswire’s targeting and measurement services complement our wire services by enabling our customers to more effectively reach their target audiences and gauge the impact of their news. Services include MediaSenseTM, ProfNet ExpertsSM, MEDIAtlasTM, Search Engine Visibility, ReleaseWatchTM and more.
To learn more about PR Newswire’s products and services, please click here.
